Reel2Media + Bloomberg
Drawing on 25+ years of experience branding the world’s most influential radio stations, we developed a new sonic brand identity for the global leader in financial news and information.
50+ unique themes, anchored to a memorable two-note logo, unifying the global Bloomberg Television/
Radio/ Digital platforms under a single sonic identity.
Two simple musical notes. One unmistakable audio signature. Global brand recognition.
From the main identity, to the characteristics of each show, every piece of music was created with a powerful purpose.
Each musical theme breaks out into an entire suite of sonic workparts and brand components for maximum usability.
Covering everything from financial news and market-moving analysis, to lifestyle, sports, specialty programming and podcasts.