New Amazon Alexa Skill North Pole Live is primed to spark the imaginations of children
and adults alike this festive season.

North Pole Live allows users to ‘listen in live’ to what Santa and his elves are getting up to as
they prepare to fly around the world on Christmas Eve – thanks to a microphone ‘hidden’
inside the big man’s workshop. Listeners can expect to hear sounds of toys being made,
updates to the nice or naughty list, elf conversations, tannoy announcements, and even
Santa stopping by as well!

The talk of reindeer escapades and Yuletide sounds will get everyone in the festive mood,
whilst the elf conversations will entertain parents – drawing a giggle from even the biggest of

North Pole Live has been created by award-winning audio production company Reel2Media.

Talking about the inspiration behind the skill Reel2Media Co-Founder Anthony Gay said:
“From carols to crackers, sleigh bells to Santa’s ho ho ho, sound is such an intrinsic part of
Christmas and we wanted to create a skill that captured some of the magic. North Pole Live
is designed not just for kids but their parents too. Anyone who has ever worked in an office
will appreciate the elfish spin on workplace gossip, marital rants and Christmas party
controversies. At its core however the skill is designed to evoke the joy and magic of a
childhood Christmas delivering an audio experience that will leave you feeling warm and
fuzzy this festive season.”

Talking about the format of the Skill, Co-Founder Mike Thomas added: “The skill has been
designed to encourage users to listen in once a day. Our vision is for families to use it like an
Alexa advent calendar of Santa’s workshop sounds, so we’ve deliberately limited sessions to
just a few minutes each. We hope that it will become part of many pre-christmas routines,
helping build excitement and anticipation as the big day draws closer.”

North Pole Live is available now in the UK, North America, Ireland and Australia from the
Alexa Skills Store, or just say “Alexa, open North Pole Live” to get started. Merry Christmas!



Reel2Media is a new audio content company from the team behind ReelWorld – a global
leader in audio branding with over 25 years’ experience working with the world’s biggest
radio stations on their imaging and jingles. ReelWorld provides station sound for thousands
of radio stations around the world including Z100 New York, BBC Radio 1, KIIS LA, and
Heart UK.

Reel2Media was formed in 2019 with the purpose of helping brands engage audiences
using the power of sound.

Combining rich storytelling, music, and high production values with the latest audio and
smart speaker technology, Reel2Media creates innovative and interactive audio
experiences, podcasts and sonic branding, delivering content that adds value. Content
people want to listen to. Content that connects brands with their audiences.

NAME: Kate Dunston
PHONE: (+44) 07969881824