Reel2Media & ReelWorld Create New Sonic Brand for Bloomberg Television and Radio
SEATTLE, WA – Drawing on over 25 years of experience branding the world’s most influential radio stations, ReelWorld and sister company Reel2Media announce the launch of a new sonic and musical brand identity for Bloomberg Television and Radio.
Created by ReelWorld co-founder/Reel2Media Music Director Erik Huber and his Seattle-based production team, the comprehensive package consists of more than 50 unique musical themes – anchored to a memorable two-note sonic logo – that unify the Bloomberg Television, Radio and Digital platforms under a single sonic identity.
“This is a monumental achievement and a proud moment for our company,” said ReelWorld CEO/Reel2Media Chairman Mike Thomas. “To be entrusted with the task of crafting a new audio signature for a brand as significant as Bloomberg is testament to the credibility we’ve built as the radio industry’s sonic branding leader. Our work for Bloomberg marks the dawn of a new era of content creation for us and I’m excited to grow our media branding portfolio.”
ReelWorld & Reel2Media created a comprehensive suite of musical themes and visual brand identity workparts for Bloomberg Television’s roster of shows. An accompanying collection of radio-centric themes and workparts was produced for Bloomberg Radio, including themes for top of hour, traffic, weather and sports segments, Business Flash updates and breaking news.
See and hear more at reel2media.com/bloomberg.
Reel2Media is an award winning creative audio company specialising in smart speaker experiences, podcasts, and sonic branding.
Advancements in voice and smart speaker technology, personalized audio experiences, and podcasting have revolutionized the sonic landscape. Reel2Media puts brands and audiences at the forefront of this revolution, creating innovative and interactive audio experiences, designed to engage audiences with entertaining and absorbing content that addresses and solves interesting problems. We also help brands develop their sonic identity across all audio touchpoints.
Reel2Media is the sister company to ReelWorld who have been creating jingles and audio imaging for market leading radio stations around the world for over 25 years.
Trusted by thousands of radio stations globally and heard by millions of listeners daily, ReelWorld is the world’s leading jingle, imaging and sonic branding company.
Our work airs on the biggest radio and broadcast media brands worldwide, including:
Global: Bloomberg Television, Bloomberg Radio
North America: iHeartRadio, Audacy
New York: WHTZ, WLTW, CBS-FM, WWPR
Los Angeles: KIIS, KOST, KBIG, KYSR, KFI
Chicago: WKSC, WBBM, WLIT
Canada: CHUM, CHFI, CKIS, CFBT, CJFM
Europe: BBC (Radio 1, Radio Scotland, Local Radio), Heart, RTE, NRJ, Los 40
Australia: 2DayFM, KIIS, Triple M, Fox FM
ReelWorld’s teams in Seattle, WA and MediaCityUK provide unparalleled levels of creativity, client service and commitment to keeping brands relevant and on-trend.