Seattle, WA, December 8th 2020: Reel2Media have taken the concept of dynamic creative to a new level with their latest Amazon Alexa Skill, ‘Sing My Number’.

The new skill creates a personalized song to help families remember important phone numbers, and can serve up one of over 280 billion different permutations within seconds.

Designed for parents with children either too young to own a phone, or who find themselves in an emergency situation without one, Sing My Number turns any phone number into a catchy, memorable song that kids can call on for help.

Talking about the inspiration behind the skill, Reel2Media co-founder Anthony Gay said: “It’s a parent’s worst nightmare when a child goes missing, however briefly, and it’s a nightmare that’s only made worse when they don’t have a phone. Today anyone can access hundreds of phone numbers with just a few taps of a screen but can you remember any of them? It’s all too easy to forget the importance of teaching essential numbers to our children should they need them in an emergency.”

Sing My Number is the second family focused skill from Reel2Media, following the successful launch of Yak Talk Back! in April 2020. Sing My Number is both a standalone skill and an extension to Yak Talk Back! as the Yak character hosts the experience.

Fellow co-founder Mike Thomas added: “As a parent, it’s reassuring to know my kids have a way to contact me in an emergency. Drawing on our decades of experience creating jingles for the world’s biggest radio stations, and combining those skills with technology, we’ve been able to create a unique skill that is both fun and has purpose.”

Currently available in both North America and the UK, Sing my Number can be accessed and enabled from the Alexa Skills Store now. Or simply say “Alexa, enable Sing My Number’ to get started.


NAME: Kate Dunston
PHONE: (+44) 07969881824