Reel2Media has hired Holly Garrard to oversee client relations on the US side of its expanding business.

Garrard, 20+ year audio veteran, most recently iHeartMedia VP of Connections, has been named VP of Business Development and Partnerships effective today, and will play a key role in Reel2Media’s work in branded podcasts, audio branding and smart speaker experiences.

Commenting on the move Holly said: “Audio is finally having its well deserved, and overdue, shining moment of attention. From massive usage and growth in podcasts and skills to our ever constant radio companion throughout consumers’ day. I’m honored to join an innovative team helping brands curate sonic identities and integrations to be a part of the audio revolution. I look forward to supporting our partners and getting more brands to lean into the power of sound!”

Reel2Media is the sister company to ReelWorld, the world’s leading radio jingle, station imaging and audio branding company with their creative on air at thousands of stations across six continents including iHeartMedia.

Reel2Media cofounder Anthony Gay commented: “Holly brings a huge amount of brand and agency experience in helping clients achieve their objectives with creative audio solutions. Her energy and experience combined with our fresh and innovative approach to audio creativity will really move Reel2Media forward in the coming months.”

The company has headquarters in Seattle, as well as a UK base in Manchester, meaning the business is well poised to support clients on both sides of the Atlantic.

Recent Reel2Media projects include an entire audio re-brand for financial media giant Bloomberg as well as the award winning Monster Guard – an Amazon Alexa skill that helps kids sleep at night by putting up a ’sonic forcefield’ around their bedroom.